Atwater Coasters: A New Take on the Candidate Palm Card

All eyes may be on the Governor’s race, but that hasn’t stopped Florida’s Chief Financial Officer, Jeff Atwater, from making a splash this election season.

From hashtags to Instagram to a campaign app, Jeff Atwater is proving himself to be the leader in the digital space, but it doesn’t stop there. Atwater has changed the game for candidate flyers with his Atwater coasters.

A round die-cut card has the Atwater logo on one side and links to his website and social media sites as well as a text number to stay connected to the campaign on the other. These cards have all the information a voter would want on Jeff Atwater and his reelection bid for Chief Financial Officer of Florida fit neatly onto a coaster-sized flyer.

Atwater’s new palm card made their debut in Orlando at RPOF quarterly earlier this month. The Awater coasters have the potential to be the next big thing in candidate materials. While Atwater still uses the standard hand-sized palm cards, his new Atwater coasters are the perfect combination of Candidate information and branding.

The best part of the coaster, aside from the logo, it tells the recipient where they can go to find out more information about Jeff Atwater. Whether it’s following him on Twitter, Instagram, or ‘liking’ him on Facebook; there is also a suggested hashtag people can use when posting or talking about the campaign.

Palm cards may never become obsolete, but they’re definitely getting a facelift thanks to Jeff Atwater.